It is vital for website owners today to learn SEO. Optimizing your site for the search engines can help you promote your brand and products and services.
However, it is not always the best marketing tool for some companies. It is especially true if your business has a defined list of target customers. If this is your case, consider direct marketing to reach your intended users.
Now, if your business targets a broader audience, then SEO is your best option. And learning it is vital in today’s tight competition
SEO and Search Engine Marketing
SEO is defined as the process of obtaining traffic from natural search results. With effective SEO, your site could show up higher on SERP.
Search engine marketing, on the other hand, is related to SEO but it integrates digital marketing. It involves advertising on Google, Bing, Yahoo, and other search engines. In other words, if you need a search engine marketing, you need to have a paid media budget. To obtain traffic from SEM, you need to purchase ads on search engines.
Which One is Better
When you learn SEO, It is vital to remember that both strategies are vital in obtaining traffic. For that reason, many marketers now are using them both to make it easier and faster to achieve their goals.
SEO is free while search engine marketing requires purchasing ads. The traffic you can get from SEO is not usually targeted ones. This is where SEM comes in. The traffic is targeted so it is likely to convert.
For example, if you have a paid ad of “cord-free desk,” the person who clicked your ad is likely to purchase any of your products that can free up his/her desk from all the messy cords.
However, you should only consider SEM when you have understood the value of SEO. You should not implement SEM without having an SEO strategy on your website. Even though you can still gain traffic, it is short-lived.
That is, when you stop buying ads, your traffic will also stop. SEO, on the other hand, if done properly, will continue to give you traffic for months or even years.
For new websites, they can choose to have both SEO and search engine market or pay-per-click.
Apart from these two marketing strategies, it is also vital to include social media marketing to your plan. Keep in mind that most smartphone owners are on social media. They use Instagram, Twitter, LinkedIn, Facebook and other social media platforms regularly. Most of them are on those platforms every hour.
That’s why it is vital that you market your products and services through social media as well. But it still depends on your target market. To know if SMM is a vital marketing strategy for your business, you should perform thorough research.
In our school for SEO, you will learn SEO and know how to use search engine marketing and social media marketing properly. We can guarantee you that our SEO online courses are in-depth and useful to your SEO efforts. To know more about them, please contact us at (877) 503-8231.