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Before 2020 comes, you need to tweak your digital marketing campaign to keep up with the competition. Learn SEO today to assist you in understanding the effects of change in technology to your business. In this post, we will talk about some of the trends in digital marketing. You may wish to implement some of them. 

Learn SEO and Digital Marketing 

Use of Chatbots

More and more websites are opting for a chatbot. It is an effective program that allows visitors to interact with the site’s owners. Chatbots are designed to communicate with people naturally. These are people who view your site and answer your questions in real-time. 

Many digital marketers now are using chatbots because they help them save time. Chatbots can easily provide answers to any questions, unlike humans. Keep in mind that customers want quick responses so they could make a final decision faster. 

Furthermore, chatbots do need to rest. If your visitors want information, they could easily ask the chatbot and it will respond accurately and promptly. This kind of interaction can help boost conversion rates on so many levels. 

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Install Private Messaging 

Companies now are shifting to private messaging apps. It is one of the reasons WhatsApp, WeChat and Viber are gaining popularity. Companies are more keen on using them than emails. 

However, we do not advise that you disregard the benefits of email marketing. When you enroll in our SEO online courses at SEO Academy, you will learn not only SEO but also an email marketing and other digital marketing strategies. 

Include a Search Option 

People have attention span issues. They leave immediately if they cannot find what they are looking for. However, if you have an on-site search option, they can easily search all your content with just one click. 

It works to your advantage because a site search will give you search data. You can use the data to write more content for your audience. 

Create Surveys

Another thing that people like is reading the original data. When you run experiments, create surveys and collect data, your site will be the go-to resource when a person needs more details on that subject.

Produce Great Content 

Many Internet users dislike unrelated ads. But they do like to read great content. If your brand consistently provides tailored messages, then your audience will respond regularly. They will also buy your product. 

Big companies know this trend. That’s why they are planning accordingly. By the end of 2019, most companies will target accurate audiences. Then, users will view hyper-relevant ads. 

Digital Marketing with SEO Academy 

It is difficult to implement digital marketing strategies without the help of an expert. And this is where SEO Academy becomes useful. We offer relevant online courses that we believe can help you succeed as a digital marketer. 

Once you complete our course, you will get a certificate that you can use to apply for a job or show it off on your website. Whatever works for you. If you want to get started to learn SEO, give us a call at (877) 503-8231