Analytics & Data Mastery Course

$99.00 / month

As a Certified Data Analyst, you’ll have a rare and valuable skill set with the ability to collect & analyze data as a tool to answer any business question such as “Why has our average order value dropped, and what can we do to fix the problem ASAP?” or “Which blog topics are bringing us the most engagement and leads?”

You’ll be the only one with the tools and the expertise to discover what’s really going on in your company and know how to use that information to make intelligent, data-driven decisions.

What you will learn?

Metric Categories

Learn how to define what kind of metrics you should pull depending on your end business goals. Once you identify which of the four major categories you want to focus on – top of funnel, middle of funnel, bottom of funnel and retention/monetization – you can pull meaningful data to advance your goals.

The Data “Lenses”

Discover different ways to sort and analyze data to get actionable results you can improve upon. Whether you’re comparing past and present numbers or looking into how changes in your industry affect your business, you’ll know how to crunch the numbers and find solutions.

Convert Raw Numbers

Use an 8-step flowchart for an easy, step-by-step process for turning raw numbers into meaningful actions. No longer will you start at a page full of numbers and wonder what they mean or how can be useful in advancing your business’ goals.

Top Traffic Sources

Identify which traffic sources are most valuable to your business using our custom-made UTM Parameter Builder. Using consistent UTMs for new campaigns will speed up your ability to track page traffic and progress.


Course Details

Module 1:

An Introduction to Data Analysis

  • Lesson 1: Introduction from the Instructors
  • Lesson 2: Here’s What To Expect
  • Lesson 3: What Data Analysis Is (And What It Can Do for Your Business)
  • Lesson 4: Why All Business Must Be Data-Driven
  • Lesson 5: Analysis and the Funnel
  • Lesson 6: What Data Matters to Business
  • Lesson 7: Data Analysis Building Blocks

Module 2:

Data Collection Strategies

  • Lesson 1: Introduction to Google Analytics
  • Lesson 2: Google Analytics Layout & Understanding
  • Lesson 3: Introduction to Google Analytics Segments
  • Lesson 4: Tracking Site Visitors
  • Lesson 5: Using the UTM Parameter Builder
  • Lesson 6: Pulling CRM & eCommerce Data
  • Lesson 7: Pulling Paid Traffic Data
  • Lesson 8: Creating and Naming Retargeting Lists
  • Lesson 9: Starting with Data
  • Lesson 10: Finding Outliers with Math

Module 3:

Top of Funnel Analytics

  • Lesson 1: Top of Funnel Goals & KPIs
  • Lesson 2: New Visitors
  • Lesson 3: Direct Visitors
  • Lesson 4: Retargeting & Segmentation
  • Lesson 5: Total Visits
  • Lesson 6: Top of Funnel Deep Dive Metrics
  • Lesson 7: Channel Splits
  • Lesson 8: Bounce Rate
  • Lesson 9: Branded Search Volume
  • Lesson 10: Top of Funnel Pixeling
  • Lesson 11: Visits
  • Lesson 12: Applying Top of Funnel Metrics

Module 4:

Middle of Funnel Analytics

  • Lesson 1: Middle of Funnel Goals & KPIs
  • Lesson 2: Visitor Recency
  • Lesson 3: Banner Click %
  • Lesson 4: Leads Generated
  • Lesson 5: Tracking Middle of Funnel Retargeting Lists
  • Lesson 6: Direct Visitor Count
  • Lesson 7: Middle of Funnel Deep Dive Metrics
  • Lesson 8: Social Media Followers
  • Lesson 9: Banner Click % at the Post Level
  • Lesson 10: Number of Comments
  • Lesson 11: Number of Social Shares
  • Lesson 12: Applying Middle of Funnel Metrics

Module 5:

Bottom of Funnel Analytics

  • Lesson 1: Bottom of Funnel Goals & KPIs
  • Lesson 2: Number of Goods Sold
  • Lesson 3: Retargeting & Segments
  • Lesson 4: Average Order Value
  • Lesson 5: Revenue Per Visitor
  • Lesson 6: Days to Conversion
  • Lesson 7: Bottom of Funnel Deep Dive Metrics
  • Lesson 8: Channel Split (Offers)
  • Lesson 9: Bounces (Offers)
  • Lesson 10: Promo Email Campaigns
  • Lesson 11: Funnel Evaluation
  • Lesson 12: Applying Bottom of Funnel Metrics

Module 6

Retention and Monetization Analytics

  • Lesson 1: Retention & Monetization Goals & KPIs
  • Lesson 2: Membership Retention Report
  • Lesson 3: Traffic ROI Report
  • Lesson 4: Refund Report
  • Lesson 5: Monetization Funnel Conversion Rate
  • Lesson 6: Retention & Monetization Deep Dive Metrics
  • Lesson 7: Content Email Metrics
  • Lesson 8: Cohort Analysis
  • Lesson 9: Reputation Score
  • Lesson 10: Qualitative Trend Report
  • Lesson 11: Customer Lifetime Value
  • Lesson 12: Applying retention & Monetization Metrics

Module 7

Running a Data Driven Business

  • Lesson 1: Analytic Decision Making
  • Lesson 2: Applying the Analyst’s Toolkit
  • Lesson 3: Segments & Drilling Down
  • Lesson 4: Analytic Trends
  • Lesson 5: Business Analyses to Start Immediately
  • Lesson 6: Transitioning from Reactive to Proactive Analysis

Additional information

Digital Marketing Topics

All Courses, Analytics & Data Mastery, Community Management, Content Marketing, Conversion Funnel Mastery, Copywriting Mastery, E-commerce Marketing, Email Marketing Mastery, Facebook Ad Marketing, Getting Started, Optimization & Testing, Paid Traffic Mastery, Search Marketing Mastery, Social & Community Mastery


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