Copywriting Mastery Course

$99.00 / month

Become a Certified Direct-Response Copywriter. Learn the secret strategies for crafting gripping sales copy that seizes attention and sparks desire for your product or service.

For this master course, we partnered with some of the best minds in copywriting we know and mixed in some of Digital Marketer own proprietary tools and techniques to give you the full scope of copywriting to an online audience. In the digital age, copywriting is the most valuable skills in all of Marketing.

What you will learn?

A System To Help Your Offers Stand Out From the Competition

As a copywriter, marketer, or business owner, you know that the competition is stiff. You’re constantly struggling to stand out in a sea of options that is growing bigger every day. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why your product or service is the best option.

Classic, Direct-Response Copywriting Conventions Updated for an Online Audience

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media landscape! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and really anything that moves the needle for your business.

Winning Copy Structure For Every Industry & Business

Along with each new revolutionary copywriting tactic in this course, you’ll get shining samples and examples of compelling copy from every type of business and industry out there: e-commerce, B2B, B2C, services companies, nonprofits, agencies, and more.

A Treasure Trove of Copywriting Templates, Tips & Tactics

You’ll learn all the most closely guarded secret strategies used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets that you need to be leveraging in your offers.


Course Details

Module 1

Start Here – Copywriting Defined

  • Lesson 1: From the Instructor
  • Lesson 2: Copywriting and the Value Journey
  • Lesson 3: What is Copywriting
  • Lesson 4: 3 Fundamental Rules of Selling
  • Lesson 5: Defining the Prospect
  • Lesson 6: Connecting with the Prospect
  • Lesson 7: The Big Idea, The Power of One
  • Lesson 8: Research Overview
  • Lesson 9: Secret Simple Formula for a Successful Sales Letter
  • Lesson 10: Recap: Everything You Already Know!

Module 2

Diving Deeper Into Effective Copywriting

  • Lesson 1: The Theory of Resistance
  • Lesson 2: Write As You Talk
  • Lesson 3: The Secret of Writing With Passion
  • Lesson 4: The Power of Stories
  • Lesson 5: Find Your Voice
  • Lesson 6: Writing Your Story

Module 3

What is Your Copy Really Selling?

  • Lesson 1: It’s All About The Benefits
  • Lesson 2: The Future Benefit
  • Lesson 3: Lead Magnet Checklist
  • Lesson 4: Deeper Benefits
  • Lesson 5: Your Unique Selling Proposition

Module 4

Persuading Your Prospect

  • Lesson 1: Connecting With Your Prospect
  • Lesson 2: Myth of “You”
  • Lesson 3: The Principle of Intimacy
  • Lesson 4: Power Emotions
  • Lesson 5: 4 Examples of Core Buying Emotions in Copy
  • Lesson 6: The Golden Thread
  • Lesson 7: The 4-Legged Stool

Module 5

Anatomy of a Successful Sales Promotion

  • Lesson 1: Headlines
  • Lesson 2: Leads
  • Lesson 3: The Sales Argument
  • Lesson 4: The Close
  • Lesson 5: Guarantees
  • Lesson 6: The P.S.
  • Lesson 7: The Secret of Transubstantiation
  • Lesson 8: Putting it Together

Module 6

Copywriting Secrets from the Masters

  • Lesson 1: Copywriting Secrets 1-10
  • Lesson 2: Copywriting Secrets 11-20
  • Lesson 3: Copywriting Secrets 21-30
  • Lesson 4: Copywriting Secrets 21-30
  • Lesson 5: The End & Getting Certified

Additional information

Digital Marketing Topics

All Courses, Analytics & Data Mastery, Community Management, Content Marketing, Conversion Funnel Mastery, Copywriting Mastery, E-commerce Marketing, Email Marketing Mastery, Facebook Ad Marketing, Getting Started, Optimization & Testing, Paid Traffic Mastery, Search Marketing Mastery, Social & Community Mastery


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