Email Marketing Mastery Course

$99.00 / month

Discover the proven plan for effortless, automated email marketing that generates at least 200% more sales from the list you already have. Smart marketers know that, when executed properly, there’s a no faster, easier, or more cost-effective way to generate sales out of thin air than email marketing.

What you will learn?

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these 4 “magic” questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.

Points of Belief

Think about exactly who you’re writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are… to where they want to be by using your product or service.

3 Categories of Emails

Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you’re emailing your prospects with the correct messaging.

Description

Course Details

Module 1

The Role of Email Marketing

  • Lesson 1: Meet Your Instructor
  • Lesson 2: The Role of Email Marketing
  • Lesson 3: THREE Different “Types” of Emails
  • Lesson 4: The TWO Send Types
  • Lesson 5: Email Marketing & List Building

Module 2

Creating Your Marketing Calendar

  • Lesson 1: The Role of Your Marketing Calendar
  • Lesson 2: Gathering Promotional Assets
  • Lesson 3: Creating Your 30 Day Calendar
  • Lesson 4: Creating Your 90 Day Calendar

Module 3

Email Campaign Creation

  • Lesson 1: Email Campaigns Explained
  • Lesson 2: Storyboarding Your Indoctrination Campaign
  • Lesson 3: CASE STUDY: DigitalMarketer
  • Lesson 4: Storyboarding Your Engagement Campaign
  • Lesson 5: Storyboarding Your Ascension Campaign
  • Lesson 6: Storyboarding Your Consumption Campaign
  • Lesson 7: Crafting a Upsell Campaign
  • Lesson 8: Storyboarding Your Segmentation Campaign
  • Lesson 9: CASE STUDY: Best Buy
  • Lesson 10: CASE STUDY: Kate Spade
  • Lesson 11: Storyboarding Your Re-Engagement Campaign
  • Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
  • Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign

Module 4

Email Copywriting & Design

  • Lesson 1: Harvesting Proven Sales Copy
  • Lesson 2: The FOUR Reasons People Buy
  • Lesson 3: Points of Belief
  • Lesson 4: Crafting Your Subject Lines
  • Lesson 5: Crafting Your Body Copy
  • Lesson 6: Queuing the Click

Module 5

Optimizing Opens & Clicks

  • Lesson 1: Getting More Opens
  • Lesson 2: Getting More Clicks

Module 6

Tracking & Measuring Results

  • Lesson 1: Benchmarking Your Results
  • Lesson 2: What to Track & When To Track it!
  • Lesson 3: DEMO: Email Stats Tracking Sheet

Module 7

Email Deliverability

  • Lesson 1: 3 Ways to Prove You’re NOT a Spammer
  • Lesson 2: Your Mailer Reputation
  • Lesson 3: Your Sender Infrastructure
  • Lesson 4: Your Subscriber Engagement
  • Lesson 5: Monitoring & Tracking Deliverability

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