Social & Community Mastery Course

$99.00 / month

You’ll have a step-by-step plan for tracking, measuring and monetizing Social Media. Good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.

As a Certified Social & Community Manager, you’ll learn to assess your business’ goals and employ sound and measurable social media marketing practices to meet those goals.

What you will learn?

The Social Success Cycle

Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goals and focus on the category that best fits your needs.

The “10 Minute Social Media Audit”

Quickly evaluate your social media presence and determine where there are gaps so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers.

Value First Strategies

Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers, and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.

Community Management

Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.

Description

Course Details

Module 1:

Start Here

  • Lesson 1: From The Author
  • Lesson 2: Social Success Cycle
  • Lesson 3: Social Media Marketing Goals
  • Lesson 4: The Customer Avatar
  • Lesson 5: Which Social Media Channel Is Right For You
  • Lesson 6: Engagement vs Seeker Channels
  • Lesson 7: 10 Minute Social Media Audit
  • Lesson 8: Social Media Dont’s
  • Lesson 9: When to Automate

Module 2:

Social Listening

  • Lesson 1: Why Listen?
  • Lesson 2: Social Listening Goals
  • Lesson 3: Social Listening Tools
  • Lesson 4: Social Listening Metrics
  • Lesson 5: Social Listening Setup
  • Lesson 6: Social Listening Keyword Planning
  • Lesson 7: Tool Demo: Keyword Alert Setup
  • Lesson 8: Listening Without Paid Tools
  • Lesson 9: Using A Feedback Loop
  • Lesson 10: Tool Demo: Tag And Task Setup
  • Lesson 11: The 3-Step Social Customer Service Plan

Module 3:

Social Influencing

  • Lesson 1: Why Influence?
  • Lesson 2: Social Influencing Goals
  • Lesson 3: Social Influencing Tools
  • Lesson 4: Social Influencing Metrics
  • Lesson 5: Growing Social Profiles
  • Lesson 6: Social Media Bouncing
  • Lesson 7: Social Media Topic Map
  • Lesson 8: 7 Blog Post Templates
  • Lesson 9: Socializing Blog Content
  • Lesson 10: Step 1 – Splinter
  • Lesson 11: Step 2 – Visualize
  • Lesson 12: Step 3 – Broadcast
  • Lesson 13: Step 4 – Tag
  • Lesson 14: Step 5 – Monitor
  • Lesson 15: Step 6 – Schedule
  • Lesson 16: Tool Demo – Edgar
  • Lesson 17: Defeating The “Social Fire Hose”
  • Lesson 18: Tool Demo – Facebook’s Boost Post Function
  • Lesson 19: What’s Your SOP?

Module 4:

Social Networking

  • Lesson 1: Why Network?
  • Lesson 2: Social Networking Goals
  • Lesson 3: Social Networking Tools
  • Lesson 4: Social Networking Metrics
  • Lesson 5: What Is Media?
  • Lesson 6: Long Tail Media Outreach
  • Lesson 7: What Does Long Tail Media Want?
  • Lesson 8: Networking By Topic Map
  • Lesson 9: The “Short List”
  • Lesson 10: Reverse Media Outreach
  • Lesson 11: Staying Compliant

Module 5:

Social Selling

  • Lesson 1: Why Selling?
  • Lesson 2: Social Selling Goals
  • Lesson 3: Social Selling Tools
  • Lesson 4: Social Selling Metrics
  • Lesson 5: The Value First Strategy
  • Lesson 6: Value First Offers
  • Lesson 7: The Customer Journey
  • Lesson 8: Content Segmentation
  • Lesson 9: Segmentation + Retargeting
  • Lesson 10: DEMO: Setting Up A Segmented Website
  • Lesson 11: Content + Social Media + Ad Retargeting
  • Lesson 12: Putting It All Together

Additional information

Digital Marketing Topics

All Courses, Analytics & Data Mastery, Community Management, Content Marketing, Conversion Funnel Mastery, Copywriting Mastery, E-commerce Marketing, Email Marketing Mastery, Facebook Ad Marketing, Getting Started, Optimization & Testing, Paid Traffic Mastery, Search Marketing Mastery, Social & Community Mastery

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