Some of the Attorney SEO website elements mentioned in this article may seem very simple at first glance, but dive deeper into the article and you will see how each of these seemingly simple website elements can differ dramatically depending on the type of law you practice and the types of customers you intend to attract.
Attorney SEO Web Content
This header is not meant to talk down to you. Of course, you know that a key element to your law service website is web content (written or multi-media) about law services. However, this element itself is not the tricky part, it is the content you add that is the issue.
For example, let’s say that you are trying to sell law services that help people fight for better workers compensation. You may be tempted to add lots of content about how you have won cases, or how the process works, but this may be a big mistake. If you are looking for customers, you need to use your content to convert people.
In the case of workers compensation, you need to remember that your reader is already hurt and already starting legal proceedings. Ergo, you need content about what to expect, what to do next, and what tricks the insurance adjuster will pull. Furthermore, not only must you provide this information, but you must also make the process seem very difficult to do alone so that the reader is informed, but also convinced to hire your services for fear of going it alone.
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