Our school for SEO at SEO Academy tackles white hat SEO only. But to help our students in understanding the need to use white hat and avoid black hat, we will teach them the many ways a site can get penalized by Google.
One of the questions that they want to know is the role of guest blogging. Will it penalize your site if you accept guest posts or submit a guest blog?
School for SEO’s Thoughts on Guest Blogging
Guest posting remains an important tool in getting backlinks. It is not dead yet. Many SEO experts are still using it as a link building strategy. And it strengthens your SEO effort.
However, you need to use it cautiously. What it means is that you must only guest post on relevant websites. For that reason, if your website is about shapewear, do not guest blog on websites that focus on gardening.
Furthermore, when you use anchor text, make sure that it is meaningful and natural.
When building a link profile through guest blogging, do not aim to get many backlinks in a short amount of time. If you do so, Google will consider it as unnatural and may prompt this search engine to penalize your website.
In some cases, you will find it hopeless to fight against Google penalty. Unfortunately, Google’s intention is only to provide its users with the best experience online. In some cases, the penalty can be unfair, after you have invested a lot of time and money on your site.
But you cannot ignore Google. It is the biggest search engine in the world. In that case, you must always adhere to its webmaster’s guidelines and choose to guest post only on relevant sites.
In our school for SEO, we will teach you the best way to gain backlinks and guest post without your site getting penalized. Keep in mind that when your site is penalized, it will be difficult for you to get out of your situation. But it is possible. However, it requires a lot of effort that can be time-consuming.
Hence, if you wish to build your link profile, make sure to do it right the first time. And guest blogging can be a perfect tool for it but it must be done correctly.
Guest posting should be part of your SEO campaign. But you must only write for sites that are related to your niche. That said, you must reach out to credible blogs only.
On the other hand, if someone reaches out to you for a guest post, you can say “no” to the request. That is if the post is not related to your niche. Even if the request entails payment, you must avoid it. You must only accept related guest post to avoid penalty.
Guest blogging remains a great content marketing strategy. But do it right. And our school for SEO will teach you the best way to guest post on other sites and gain backlinks. Better yet, we have online courses about other ways to gain related links. Contact us today to know more about them: (877) 503-8231.