SEO is changing constantly. It can be difficult to keep up. Hence, we set up our SEO Academy to guide you in the latest developments. You need to be in the know to ensure that your site gets traffic.
No one can argue to the fact that the more traffic you get, the more leads and sales your business gets. But to achieve that, you will need SEO. In that way, searchers can find your site.
SEO Academy on the Essential Ranking Factors to Focus on in 2020
Page Speed
You might have heard it over and over again. However, it remains an SEO ranking factor for many years and it will be the same in 2020.
The reason for this is that Google wants to please its audience. And to do that, it wants only the best for its users.
If it referred your site to its users but the users did not get an excellent experience, then it would punish you. Although not immediately, Google will ensure that it will not display your site again to its users.
For that reason, Google published an algorithm update focusing on mobile page speed. In that case, if your site does not load fast, then it will get a penalty.
Mobile-Friendly
It is a major SEO ranking factor. More and more people are using mobile devices. And it is one of the reasons Google changes how it ranks sites in search results.
The mobile-first index is being used today by Google. It means that it draws results from sites that are mobile-friendly. In that case, if your site is not optimized for mobile, your ranking will be greatly affected.
When evaluating your site whether or not it is mobile-friendly, you need to look at whether it resizes to fit the device. It must also use large fonts so your audience can easily read your content even on a small device.
If you wish to know more about how to make mobile-friendly design, sign up for our SEO Academy today.
Excellent Content
Content is one of the search ranking factors. Google’s algorithm hinges on keywords. They are phrases utilized when they look for information. For that reason, it is vital to utilize the right keywords in your content.
But you must not use duplicate content. Google only wants original content. If you have two posts that are identical, you must inform Google which content should be ranked as more authoritative.
You must also understand LSI keywords. When you write content, you must not focus on one key phrase. Rather, you must incorporate related terms that people are searching for. They are called latent semantic indexing words. They assist Google on what results to show.
LSI keywords are discussed in our SEO online courses. If you wish to know more about them and how to implement them to your content strategy, make sure to enroll in our SEO Academy. For more inquiries about our courses and how to sign up, give us a call at (877) 503-8231.
