In a sense, you can get along quite well without the efforts of SEO Danny or any form of SEO stats, but that is like planning to ride a ship without looking at the weather. Perhaps the broader stats will not affect you on a day-to-day basis but knowing what is happening on the Internet can only stand to benefit you and your own SEO (Search Engine Optimization) efforts. For starters, if you are working on your SEO, then aim to impress Google. There are only 4.4 billion Internet users, and 4 billion of them use Google.

“Where to Buy” Searches Are Still the Top Searches

The “Where to Buy” search is a broad term for any query where a person has a product or service in mind, and they are looking for a place to buy it. The fact that “Where to Buy” searches are ever more popular is yet further proof of what we all already knew, and that is that people are using the Internet more than ever to find where to buy things. In fact, since 2017, “Where to Buy” searches have gone up by 200%, which is no small number when you consider there were already millions upon millions of searches per day in 2017. If you are looking to push a service or product, focus your SEO on what people will see when they search for places to buy your product.

As a side note, this article links to several resources. Some of those resources have true information and some have dubious information. For example, those that claim websites that hold user attention for longer are more likely to rank higher is not true. However, bot-tested analytics often point to these sorts of “Insights,” which is why the rumor is so common. In short, take everything on board, but don’t believe everything you read.

Read more about SEO Danny at SEO Expert Danny.