We hear constantly about the benefits of SEO (Search Engine Optimization), about how it gets you on Google’s search engine and it drives people to your website. But, these are the bland and overt benefits that come from working on your SEO. There are several other areas where good SEO offers passive benefits that do not instantly spring to mind. Here are a few of them as experienced by a professional SEO Expert.
A Better User Experience
This is true in some respects. One could also argue that the limitations of SEO actually damage the user experience, but that is less and less true these days. It was worse back in the days when articles were overly long and fluffy because Google wanted longer word counts, and when keywords were stuffed into text like ham in a 12-inch sub sandwich.
These days, good SEO helps the user experience through things like pushing people to lower their loading and rendering times, pushing people to remove pop-ups and sticky bars, and pushing people to lower their amounts of adverts. It also helps push people to create mobile-friendly responsive web pages and pushes people to add ALT text to their images so that their pages make sense when the images do not load.
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