Though one may be tempted to automatically say yes, you have to be aware that mastering SEO (Search Engine Optimization) takes a lot of work. If you are not prepared to fully commit to an online marketing course SEO mastery, then you should seriously consider not doing it. If you are not willing to put the effort in and see it through, then consider a smaller course, a crash course, or something where you are given enough information to get by.
What Does Online Marketing Course SEO Mastery Mean?
It means understanding the basics of SEO, which means traditional SEO like keyword research, tags, image sizes, and so forth. It also means mastering modern SEO, which involves understanding how your website plugins affect your website speed, how your server/hosting affects your SEO, and it means understanding SEO in its broader sense.
SEO now involves big data, personalized experiences, and machine learning. That is the broader sense of SEO. It is a massive undertaking that allows each user of Google to hopefully get the best user experience.
How Has the Modern Shift Changed Things?
In simple terms, people used to fight over key phrases. For example, people in the home insurance business fought over keywords relating to home insurance. They all fought to be at the top of the Google search engine results for those key phrases.
These days, thanks to machine learning, targeting keywords only gets you so far. For the most part, you need to target consumers. Your marketing, your website, and your SEO need to be geared towards your target customer, target viewer, or target demographic. Companies and websites are fighting over who visits their website rather than which keywords people are typing into Google.
Can This Subject Be Mastered?
That is a good question because in a sense it cannot. What you need to do is pump up your knowledge as much as possible, and then strive to stay on top of SEO through testing and measuring. Once you have a grounding and a mastery of the subject, you are able to use your own website to further understand modern SEO. You will start to notice nuances and quirks about the search engines that only seem to apply to your website. What’s more, you can exploit said quirks to get more targeted traffic.
Again, this is only relevant and useful if you are prepared to learn and master SEO. As mentioned earlier, if you are not willing to put the effort in and see it all the way through, then you may as well buy a cheap e-book and leave the mastery to somebody else.
Can You Handle This Much Mastery?
In truth, most people start a course on online marketing or SEO (Search Engine Optimization), and after a few lessons, they quit. It is not an easy subject, nor is it blisteringly exciting. However, if you want to learn the skills required to excel in online and offline marketing, not to mention gain the knowledge required to excel at SEO, then you need to check out SEO Academy. There you will find all the courses, resources, and tools required to take your learning to the next level.