School for SEO<\/b> on White Hat SEO in the Past<\/span><\/h2>\nSEO before was all about exploiting Google\u2019s webmaster guidelines. Webmasters had to pay links just to increase their site\u2019s rankings.\u00a0<\/span><\/p>\nPaid links were used to be a white hat technique until Google started to punish sites that utilize it. SEO experts who utilized this tactic defended paid links stating that they are a form of advertisement. They argued that Google itself was selling paid links. But Google cracked those links down.\u00a0<\/span><\/p>\n![\"school](\"https:\/\/seo.academy\/wp-content\/uploads\/2019\/09\/school-for-seo-4-e1568222149678.jpg\")
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As a result, the white hat industry eliminated paid links as a technique. Google stated in 2009 that it was no longer recommending link ads or link buying. The search engine giant believed that paid links do not offer long-term value for SEO campaigns.\u00a0<\/span><\/p>\nFor many SEO experts, it was not about buying links that made the practice dangerous. Rather, it was about the low-quality links that people purchased.\u00a0<\/span><\/p>\nWhat is White Hat SEO Now\u00a0<\/span><\/h2>\nWhite hat SEO means that it is following the guidelines of Google and other search engine tools. Google, itself, provides guidelines to ensure that publishers understand what it wants the publishers to do and what not to do.\u00a0<\/span><\/p>\nThose who do not follow Google\u2019s guidelines are considered black hat SEOs. But they are not hackers. They do not violate any laws. But they only violate Google\u2019s guidelines.\u00a0<\/span><\/p>\nSome of our students asked if black hats can still generate value to the websites. These black hat SEOs know how to provide value. Some of the SEOs of the many Fortune 500 companies are former spammers. They know a lot about SEO so they know how to generate value to their clients\u2019 website.\u00a0<\/span><\/p>\nThen again, they still violate Google\u2019s guidelines. Doing so will lower the site\u2019s ranking that they are managing.\u00a0<\/span><\/p>\nWhite hat SEO is just a marketing factor, and not an ethical one. Unfortunately, some white hat SEO companies now are still using black hat practices. That\u2019s why it is always ideal that you check the company\u2019s reputation first before you even consider hiring them.\u00a0<\/span><\/p>\nOn the other hand, if you wish to implement white hat SEO tactics to your site, make sure to enroll in one of our SEO online courses. Our school for SEO will teach you the SEO secrets, ways to improve your business and learn sales techniques.\u00a0<\/span><\/p>\n
Paid links were used to be a white hat technique until Google started to punish sites that utilize it. SEO experts who utilized this tactic defended paid links stating that they are a form of advertisement. They argued that Google itself was selling paid links. But Google cracked those links down.\u00a0<\/span><\/p>\n As a result, the white hat industry eliminated paid links as a technique. Google stated in 2009 that it was no longer recommending link ads or link buying. The search engine giant believed that paid links do not offer long-term value for SEO campaigns.\u00a0<\/span><\/p>\n For many SEO experts, it was not about buying links that made the practice dangerous. Rather, it was about the low-quality links that people purchased.\u00a0<\/span><\/p>\n White hat SEO means that it is following the guidelines of Google and other search engine tools. Google, itself, provides guidelines to ensure that publishers understand what it wants the publishers to do and what not to do.\u00a0<\/span><\/p>\n Those who do not follow Google\u2019s guidelines are considered black hat SEOs. But they are not hackers. They do not violate any laws. But they only violate Google\u2019s guidelines.\u00a0<\/span><\/p>\n Some of our students asked if black hats can still generate value to the websites. These black hat SEOs know how to provide value. Some of the SEOs of the many Fortune 500 companies are former spammers. They know a lot about SEO so they know how to generate value to their clients\u2019 website.\u00a0<\/span><\/p>\n Then again, they still violate Google\u2019s guidelines. Doing so will lower the site\u2019s ranking that they are managing.\u00a0<\/span><\/p>\n White hat SEO is just a marketing factor, and not an ethical one. Unfortunately, some white hat SEO companies now are still using black hat practices. That\u2019s why it is always ideal that you check the company\u2019s reputation first before you even consider hiring them.\u00a0<\/span><\/p>\n On the other hand, if you wish to implement white hat SEO tactics to your site, make sure to enroll in one of our SEO online courses. Our school for SEO will teach you the SEO secrets, ways to improve your business and learn sales techniques.\u00a0<\/span><\/p>\n<\/p>\nWhat is White Hat SEO Now\u00a0<\/span><\/h2>\n