If you’re a local business owner, you might have noticed a dip in your website traffic or a drop in your search engine rankings recently. It’s a frustrating experience, especially when you feel like you’ve been doing everything right. Often, the culprit isn’t something you’ve done wrong, but rather a shift in how search engines…
For decades, search engine optimization has been synonymous with one name: Google. Marketers have dedicated countless hours to understanding its algorithms, mastering keyword research, and climbing the ranks of its search engine results pages (SERPs). But the landscape is shifting. With the rise of powerful AI tools like Gemini, ChatGPT, and Perplexity, the very definition…
