Conversion Funnel Mastery Course

$99.00 / month

This is the most profitable customer-getting campaign ever created. Conversion funnels allow you to fully automate the entire customer acquisition process.

As a Certified Customer Value Optimization Specialist, you’ll know how to architect a “conversion funnel” that gives businesses exactly what they want. Customer Value Optimization Specialists are able to not only deliver fresh leads and customers, but they are also able to deliver those leads and customers at a profit.

What you will learn?

The Formula for Growth

Learn the Customer Value Optimization process and the formula any business can use for exponential growth. When you combine the value of leads, customers, margin, and frequency of purchases, you will discover your growth potential.

5 Phases of Customer Value Optimization

Structure your marketing strategy to seamlessly and subtly guide your prospects toward a great product or service. You will be able to acquire and monetize your customers by taking them from a Lead magnet to a Tripwire Offer to your Core Offer to a Profit Maximizer and finally a Return Path that will keep them coming back for more.

“Statement of Value”

Discover the best way to determine the value you bring to the market. Then, in one sentence, you can perfectly position any product or service, and give your ideal customers exactly what they want (even if they don’t even know they want it).

Lead Magnet Optimization

Generate more leads using the 5 “specific” tactics that will make your offer more effective and compelling to your audience. Using one or all five specific aspects can maximize the number of leads and, ultimately, conversions.


Course Details

Module 1:

Start Here

  • Lesson 1: Here’s What To Expect
  • Lesson 3: What is CVO?
  • Lesson 4: The Formula For Growth

Module 2:

Determine Product/Market Fit

  • Lesson 1: The Goal of Marketing
  • Lesson 2: Before & After Grid – Infant Tub
  • Lesson 3: Before & After Grid – Landscaper
  • Lesson 4: Crafting a Statement of Value
  • Lesson 5: SOV vs. USP
  • Lesson 6: Why Value Isn’t Enough
  • Lesson 7: Two Types of Doubts

Module 3:

Optimize The Lead Magnet

  • Lesson 1: What is a Lead Magnet?
  • Lesson 2: Importance of Specificity
  • Lesson 3: Make A Specific Promise
  • Lesson 4: Give A Specific Example
  • Lesson 5: Offer A Specific Shortcut
  • Lesson 6: Answer A Specific Question
  • Lesson 7: Deliver A Specific Discount
  • Lesson 8: Finding The Hook
  • Lesson 9: The Landing Page Checklist
  • Lesson 10: The Formula Revisited

Module 4:

Optimize The Tripwire Offer

  • Lesson 1: What is a Tripwire?
  • Lesson 2: Two Types Of Commitment
  • Lesson 3: Types of Tripwires
  • Lesson 4: Splinter Offers
  • Lesson 5: Little Victories
  • Lesson 6: Brainstorming Little Victories – 1
  • Lesson 7: Brainstorming Little Victories – 2
  • Lesson 8: The Tripwire Checklist
  • Lesson 9: Discovering Your Tripwire
  • Lesson 10: The Formula Revisited

Module 5:

Offer A Profit Maximizer

  • Lesson 1: What is a Profit Maximizer
  • Lesson 2: Immediate Upsells
  • Lesson 3: Cross-Sells
  • Lesson 4: Slack Adjusters
  • Lesson 5: Bundles and Kits
  • Lesson 6: Recurring Billing
  • Lesson 7: Line Extensions
  • Lesson 8: Speed and Automation
  • Lesson 9: The Formula Revisited

Module 6

Architect A Return Path

  • Lesson 1: What is a Return Path
  • Lesson 2: Constant Communication Explained
  • Lesson 3: Exit Offers Explained
  • Lesson 4: Example Exit Offers
  • Lesson 5: Retargeting Explained
  • Lesson 6: Segmentation By Visitor Activity
  • Lesson 7: Full Funnel Retargeting
  • Lesson 8: Automated Email Followup Explained
  • Lesson 9: Part 1: Indoctrination
  • Lesson 10: Example: Indoctrination Campaign
  • Lesson 11: Part 2: Engagement
  • Lesson 12: Example: Engagement Campaign
  • Lesson 13: Part 3: Ascension
  • Lesson 14: Example: Ascension Campaign
  • Lesson 15: Part 4: Segmentation
  • Lesson 16: Example: Segmentation Campaign
  • Lesson 17: Part 5: Re-engagement
  • Lesson 18: Final Formula and Wrap Up

Additional information

Digital Marketing Topics

All Courses, Analytics & Data Mastery, Community Management, Content Marketing, Conversion Funnel Mastery, Copywriting Mastery, E-commerce Marketing, Email Marketing Mastery, Facebook Ad Marketing, Getting Started, Optimization & Testing, Paid Traffic Mastery, Search Marketing Mastery, Social & Community Mastery


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