Search Marketing Mastery Course

$99.00 / month

At the end of this course, you’ll have a complete plan for generating free organic traffic from the Web’s Top Traffic Channels Such as Google, Youtube, Amazon, Yelp and more.

Thanks to Google’s Panda and Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.

As a Certified Search Marketing Specialist, you are uniquely qualified to help brands establish an organic traffic strategy that generates more inbound traffic and leads through multiple search channels (not just Google).

What you will learn?

Search Marketing Site Audit

Evaluate the search marketing health of your entire domain, and then get specific with your most popular pages. Once you follow the 23-step domain and page audits, you will be able to identify and remove crippling search issues that must be fixed first (keyword research, content and link building are useless until you remove these problems).

Traffic by Channel

Learn how to measure how much of your traffic is coming from each channel – whether it’s social media, Google search, paid traffic or organic search channels. When you know what’s working and what isn’t, you can focus on boosting certain channels that work best and finding new ways to make your weaker channels shine.

Revamp Your Blog

Update your blogs to leverage Google’s “QDF algorithm” and breathe new life into the content you’ve already spent time and energy creating. Once you find a way to repurpose your content, you can spend less time coming up with brand new concepts, and spend more time driving traffic to your pages.

Earn Media Mentions

Gain credibility through media mentions on and offline. There are eight tried-and-true ways to get your copy in the hands of reputable sources who will give you valuable mentions on the web – driving organic, completely free, traffic!


Course Details

Module 1:

Start Here

  • Lesson 1: From the Instructor
  • Lesson 2: The Content of this Course
  • Lesson 3: The Certification Exam
  • Lesson 4: The State of Search
  • Lesson 5: The 3 players
  • Lesson 6: Discoverability & Availability
  • Lesson 7: What are Search Queries?
  • Lesson 8: Search Marketing Goals
  • Lesson 9: Introduction to Earned Media & Link Building
  • Lesson 10: Introduction to UXO & RXO
  • Lesson 11: Intent Based Search Optimization (IBSO)

Module 2:

Intent, Context and Assets

  • Lesson 1: The Big Picture
  • Lesson 2: How We Use Search Engines
  • Lesson 3: The Tyranny of Physical Space
  • Lesson 4: The Long Tail of Search
  • Lesson 5: Intent Based Keyword Research
  • Lesson 6: Finding Intent & Context
  • Lesson 7: Building Customer Avatars
  • Lesson 8: Intent Based Avatars
  • Lesson 9: Keyword Research Tools
  • Lesson 10: Keyword Modifiers
  • Lesson 11: Intent Based Keyword Research: Example 1
  • Lesson 12: Intent Based Keyword Research: Example 2
  • Lesson 13: Choosing Assets

Module 3:

Channels, Optimization & Ascension

  • Lesson 1: The Big Picture
  • Lesson 2: Choosing the Right Channel
  • Lesson 3: Ascension as Optimization
  • Lesson 4: Channel Optimization: Web Page
  • Lesson 5: Channel Optimization: Blog
  • Lesson 6: Channel Optimization: Amazon Product Page
  • Lesson 7: Channel Optimization: YouTube
  • Lesson 8: Channel Optimization: Pinterest
  • Lesson 9: Channel Optimization: iTunes
  • Lesson 10: Channel Optimization: Review Sites

Module 4:

Experience Optimization (UXO and RXO)

  • Lesson 1: The Big Picture
  • Lesson 2: About Content Management Systems
  • Lesson 3: Domain Audit: Site Command
  • Lesson 4: Domain Audit: Google Webmaster Tools
  • Lesson 5: Domain Audit: Google Analytics
  • Lesson 6: Domain Audit: Sitemap
  • Lesson 7: Domain Audit: robots.txt
  • Lesson 8: Domain Audit: Backlinks
  • Lesson 9: Domain Audit: 404 Page
  • Lesson 10: Domain Audit: Internal Site Search
  • Lesson 11: Domain Audit: Navigation
  • Lesson 12: Domain Audit: Accessibility
  • Lesson 13: Domain Audit: Mobile
  • Lesson 14: Page Audit: Value
  • Lesson 15: Page Audit: Layout & Design
  • Lesson 16: Page Audit: Mobile
  • Lesson 17: Page Audit: Keyword Targeted
  • Lesson 18: Page Audit: Keyword Cannibalization
  • Lesson 19: Page Audit: Cross-Linking and Siloing
  • Lesson 20: Page Audit: Shareability
  • Lesson 21: Page Audit: Duplicate Content
  • Lesson 22: Page Audit: Stranded Page
  • Lesson 23: Page Audit: Redirects
  • Lesson 24: Page Audit: robots.txt and Meta robots
  • Lesson 25: Page Audit: Page Load Speed

Module 5:

Earned Media and Link Building

  • Lesson 1: The Big Picture
  • Lesson 2: Paid and Owned Media
  • Lesson 3: Link Building Today
  • Lesson 4: Earning Links: Cross-Linking
  • Lesson 5: Earning Links: Competitive Research,
  • Lesson 6: Earning Links: Content that is Generous
  • Lesson 7: Earning Links: Build Link Bait
  • Lesson 8: Earning Links: Create Primary Research
  • Lesson 9: Earning Links: Getting Out More
  • Lesson 10: Earning Links: Newsjacking
  • Lesson 11: The Last Word

Additional information

Digital Marketing Topics

All Courses, Analytics & Data Mastery, Community Management, Content Marketing, Conversion Funnel Mastery, Copywriting Mastery, E-commerce Marketing, Email Marketing Mastery, Facebook Ad Marketing, Getting Started, Optimization & Testing, Paid Traffic Mastery, Search Marketing Mastery, Social & Community Mastery


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