Description
Course Details
Module 1
Getting Started
- Lesson 1: Getting Started
- Lesson 2: Paid Traffic: The What & Why
- Lesson 3: The Customer Journey Explained
- Lesson 4: ACTIVITY: Map The Value Journey
Module 2
Core Concepts
- Lesson 1: Core Concepts
- Lesson 2: The Traffic Store
- Lesson 3: Traffic Temperature
- Lesson 4: Content & Paid Traffic
- Lesson 5: Cold Traffic Content
- Lesson 6: Warm Traffic Content
- Lesson 7: Hot Traffic Content
- Lesson 8: What’s Next?
Module 3
Crafting Your Campaign Assets
- Lesson 1: Creating Your Campaign Assets
- Lesson 2: Customer Avatars
- Lesson 3: Laser Targeting
- Lesson 4: High Converting Ad Copy
- Lesson 5: Ad Creatives
- Lesson 6: Ad Scent
- Lesson 7: What’s Next?
Module 4
Facebook Deep Dive
- Lesson 1: Getting Started With Facebook
- Lesson 2: Facebook Compliance
- Lesson 3: Understanding Campaign Structure
- Lesson 4: Placements, Bidding, & Budget
- Lesson 5: Instagram
- Lesson 6: Tracking & Campaign Launch
- Lesson 4: Retargeting & The Facebook Pixel
Module 5
Troubleshooting,
Optimizing, & Scaling
- Lesson 1: Troubleshooting, Optimizing, & Scaling
- Lesson 2: Analyzing Data
- Lesson 3: Troubleshooting Campaigns
- Lesson 4: Optimizing
- Lesson 5: Scaling
Module 6
Google Ads with Mike Rhodes
- Lesson 1: The Big Picture
- Lesson 2: Learn The Lingo
- Lesson 3: Knowing Your Business and Marketing Goals
- Lesson 4: Finding and Understanding Keywords
- Lesson 5: Writing Great Ads
- Lesson 6: Understanding Ad Groups
- Lesson 7: Building Campaigns
- Lesson 8: Conversion Tracking
- Lesson 9: Introduction to Ongoing Optimization
- Lesson 10: Getting Advanced
Module 7
YouTube Ads with Tom Breeze
- Lesson 1: Introduction
- Lesson 2: Your Customers Moment
- Lesson 3: The Perfect Video Ad
- Lesson 4: Reaching Your Customer
- Lesson 5: Campaign Build Walkthrough
- Lesson 6: Thank You