Description
Course Details
Module 1
Start Here – Copywriting Defined
- Lesson 1: From the Instructor
- Lesson 2: Copywriting and the Value Journey
- Lesson 3: What is Copywriting
- Lesson 4: 3 Fundamental Rules of Selling
- Lesson 5: Defining the Prospect
- Lesson 6: Connecting with the Prospect
- Lesson 7: The Big Idea, The Power of One
- Lesson 8: Research Overview
- Lesson 9: Secret Simple Formula for a Successful Sales Letter
- Lesson 10: Recap: Everything You Already Know!
Module 2
Diving Deeper Into Effective Copywriting
- Lesson 1: The Theory of Resistance
- Lesson 2: Write As You Talk
- Lesson 3: The Secret of Writing With Passion
- Lesson 4: The Power of Stories
- Lesson 5: Find Your Voice
- Lesson 6: Writing Your Story
Module 3
What is Your Copy Really Selling?
- Lesson 1: It’s All About The Benefits
- Lesson 2: The Future Benefit
- Lesson 3: Lead Magnet Checklist
- Lesson 4: Deeper Benefits
- Lesson 5: Your Unique Selling Proposition
Module 4
Persuading Your Prospect
- Lesson 1: Connecting With Your Prospect
- Lesson 2: Myth of “You”
- Lesson 3: The Principle of Intimacy
- Lesson 4: Power Emotions
- Lesson 5: 4 Examples of Core Buying Emotions in Copy
- Lesson 6: The Golden Thread
- Lesson 7: The 4-Legged Stool
Module 5
Anatomy of a Successful Sales Promotion
- Lesson 1: Headlines
- Lesson 2: Leads
- Lesson 3: The Sales Argument
- Lesson 4: The Close
- Lesson 5: Guarantees
- Lesson 6: The P.S.
- Lesson 7: The Secret of Transubstantiation
- Lesson 8: Putting it Together
Module 6
Copywriting Secrets from the Masters
- Lesson 1: Copywriting Secrets 1-10
- Lesson 2: Copywriting Secrets 11-20
- Lesson 3: Copywriting Secrets 21-30
- Lesson 4: Copywriting Secrets 21-30
- Lesson 5: The End & Getting Certified