Paid Traffic Mastery Course

$99.00 / month

Learn the secret strategies for driving quality traffic from platforms like Facebook, Google, YouTube, and Instagram in this completely revamped Mastery Course.

It sounds outlandish, but that’s exactly what “Traffic Masters” (a.k.a. Customer Acquisition Specialists) do. And once you have completed this newly updated mastery class, you too will know how to leverage traffic channels such as Google, Facebook, Instagram, and YouTube to not only grow your customer base but also to grow your customer base at a profit.

What you will learn?

Dive Deep Into The Facebook Ad Platform

As a marketer, our job is to meet the customers where they already are. And where they already are is Facebook. With well over 2 billion daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you exactly how to design ad campaigns that generate results for your business fast.

The 3-Step Automated Traffic System

Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the ever-important “traffic temperature” and how media buying is actually like building an in-person relationship.

Build A Successful Ad Campaign

Watch step-by-step “deep dive” videos on how to build successful ad campaigns on platforms like Facebook, Instagram, Google, and YouTube. Discover the five elements of a high converting paid traffic campaign and how you can leverage them to send thousands of leads to your business.

The Metrics That Matter (and the ones that don’t)

Learn to analyze the metrics that actually matter so that you can “trim the fat” from your campaigns and scale without accruing extra costs. Quit wasting time analyzing numbers that are useless to your bottom line.

Description

Course Details

Module 1

Getting Started

  • Lesson 1: Getting Started
  • Lesson 2: Paid Traffic: The What & Why
  • Lesson 3: The Customer Journey Explained
  • Lesson 4: ACTIVITY: Map The Value Journey

Module 2

Core Concepts

  • Lesson 1: Core Concepts
  • Lesson 2: The Traffic Store
  • Lesson 3: Traffic Temperature
  • Lesson 4: Content & Paid Traffic
  • Lesson 5: Cold Traffic Content
  • Lesson 6: Warm Traffic Content
  • Lesson 7: Hot Traffic Content
  • Lesson 8: What’s Next?

Module 3

Crafting Your Campaign Assets

  • Lesson 1: Creating Your Campaign Assets
  • Lesson 2: Customer Avatars
  • Lesson 3: Laser Targeting
  • Lesson 4: High Converting Ad Copy
  • Lesson 5: Ad Creatives
  • Lesson 6: Ad Scent
  • Lesson 7: What’s Next?

Module 4

Facebook Deep Dive

  • Lesson 1: Getting Started With Facebook
  • Lesson 2: Facebook Compliance
  • Lesson 3: Understanding Campaign Structure
  • Lesson 4: Placements, Bidding, & Budget
  • Lesson 5: Instagram
  • Lesson 6: Tracking & Campaign Launch
  • Lesson 4: Retargeting & The Facebook Pixel

Module 5

Troubleshooting,

Optimizing, & Scaling

  • Lesson 1: Troubleshooting, Optimizing, & Scaling
  • Lesson 2: Analyzing Data
  • Lesson 3: Troubleshooting Campaigns
  • Lesson 4: Optimizing
  • Lesson 5: Scaling

Module 6

Google Ads with Mike Rhodes

  • Lesson 1: The Big Picture
  • Lesson 2: Learn The Lingo
  • Lesson 3: Knowing Your Business and Marketing Goals
  • Lesson 4: Finding and Understanding Keywords
  • Lesson 5: Writing Great Ads
  • Lesson 6: Understanding Ad Groups
  • Lesson 7: Building Campaigns
  • Lesson 8: Conversion Tracking
  • Lesson 9: Introduction to Ongoing Optimization
  • Lesson 10: Getting Advanced

Module 7

YouTube Ads with Tom Breeze

  • Lesson 1: Introduction
  • Lesson 2: Your Customers Moment
  • Lesson 3: The Perfect Video Ad
  • Lesson 4: Reaching Your Customer
  • Lesson 5: Campaign Build Walkthrough
  • Lesson 6: Thank You

Additional information

Digital Marketing Topics

All Courses, Analytics & Data Mastery, Community Management, Content Marketing, Conversion Funnel Mastery, Copywriting Mastery, E-commerce Marketing, Email Marketing Mastery, Facebook Ad Marketing, Getting Started, Optimization & Testing, Paid Traffic Mastery, Search Marketing Mastery, Social & Community Mastery

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