Businesses show that they are taking SEO seriously when they start to consider whether they need to outsource their website building and optimization, or if their in-house marketing team could be trained to do it instead. There are advantages and disadvantages to both considerations, but if you are really determined to get ahead in your industry, then “to be successful online, companies need to take SEO seriously” and that includes making it a priority. There could be real benefits to sending teams to a specialist school for SEO training, where they will learn to do all of the things that an agency can do but will still be part of the business. SEO Academy can help companies to understand why this is so important.
Leaning Into Technology
The advance of technology is virtually unstoppable now, and this means that the latest marketing techniques need to have adapted to building a strong online presence. This is even more in the era of most people having to work from home, and where almost everybody has increased their online activity. Businesses may be looking at this increased interaction with online visitors and be uncertain whether to take the next step towards converting into a major online presence. In fact, while companies are hesitating, others are taking advantage of the shifting technology, and choosing to lean into digital marketing. If any business plans to succeed online in the next five years or so, they will also have to start leaning into technology, and particularly learning how to understand and use SEO successfully. Educating employees on SEO techniques is one important step towards this.
Learning Important Digital Skills
Employees should be educated in the latest digital techniques to keep the company website on the first page of Google search engine results. The major feature will be SEO, including website building and creating organic links back, discovering and using essential keywords in the business, and ensuring that it contains high-quality content on every page. In addition, they can also learn additional skills which will help to build SEO content. For example, this may include
Businesses show that they are taking SEO seriously when they start to consider whether they need to outsource their website building and optimization, or if their in-house marketing team could be trained to do it instead. There are advantages and disadvantages to both considerations, but if you are really determined to get ahead in your industry, then “to be successful online, companies need to take SEO seriously” and that includes making it a priority. There could be real benefits to sending teams to a specialist school for SEO training, where they will learn to do all of the things that an agency can do but will still be part of the business. SEO Academy can help companies to understand why this is so important.
Leaning Into Technology
The advance of technology is virtually unstoppable now, and this means that the latest marketing techniques need to have adapted to building a strong online presence. This is even more in the era of most people having to work from home, and where almost everybody has increased their online activity. Businesses may be looking at this increased interaction with online visitors and be uncertain whether to take the next step towards converting into a major online presence. In fact, while companies are hesitating, others are taking advantage of the shifting technology, and choosing to lean into digital marketing. If any business plans to succeed online in the next five years or so, they will also have to start leaning into technology, and particularly learning how to understand and use SEO successfully. Educating employees on SEO techniques is one important step towards this.
Learning Important Digital Skills
Employees should be educated in the latest digital techniques to keep the company website on the first page of Google search engine results. The major feature will be SEO, including website building and creating organic links back, discovering and using essential keywords in the business, and ensuring that it contains high-quality content on every page. In addition, they can also learn additional skills which will help to build SEO content. For example, this may include email marketing, communicating with customers, and encouraging them to return. This is an essential part of optimizing search engine responses, transforming casual one-stop customers to repeat visitors who buy again and again. Employees can learn the skills at SEO training courses, building up their ability to create functional and effective websites, social media pages, and other online content that connects to the business.
Sending Employees To School
Choosing to send employees to a dedicated school for SEO is one way to ensure they quickly get up to speed on the latest advances in this technology. For businesses who want to take advantage of the upsurge in technology and online shopping in the last few years, having knowledgeable IT staff is essential for keeping the website high in Google rankings. To find out more about teaching employees website optimization, you can speak to SEO academy either through our chat form or by calling us at (877) 503-8231 now.
