Top law firms are using SEO for law firms because they know the long-term and short-term benefits of optimizing their websites. If your personal injury law firm is struggling to attract leads or turn leads into clients, then consider the content marketing funnel. It can help in lowering your marketing cost while growing your business.

How to Use SEO for Law Firms with Content Marketing?

A content marketing funnel is a marketing model. It breaks down a client’s journey when getting an attorney. The model resembles a funnel that comes with a wide mouth and narrow neck. The concept is simple. Every person who visits your site is a lead. But not everyone will hire your firm. Instead, only a fraction of them will progress to the next stage.

Awareness

When people are searching for a personal injury lawyer, they already suffered from an injury or someone they love has become a victim. These people aren’t ready to hire yet. Rather, they are looking for options and solutions. They are also curious to know what will happen after an accident. This is why the awareness content must be helpful and educational. It has to provide answers while providing clear directions. At this stage, you’re building trust while indirectly advising them to hire a legal representation.

Read more about SEO for law firms at SEO Expert Danny.