It is okay and fair for you to question the validity and the usefulness of a SEO training academy. After all, there are plenty of articles and YouTube videos on how to do your SEO, so why get a free course or pay for a course from an academy? The question is valid, but it doesn’t hold up to scrutiny. After all, there are plenty of videos on graphic design, but people are still going to college for it. Plus, YouTube videos and online articles seem to scratch the surface very well, but they don’t go into the sorts of details that you really need to know.
Do the YouTube videos and online articles explain how to eliminate render-blocking resources or how to reduce initial server response time? Do they explain the adaptive way that Google ranks your website based on both popularity and the personal preferences of the user? When you sign up with an academy, you learn the deeper and less-easy-to-summarize-in-articles things.
On-Site SEO
This sort of thing includes everything about how your website runs and how it provides a service. It covers the whole picture regarding what the search engines see when they visit your website. It includes the way your website is programmed, all the way up to what sort of content your website has. On-site SEO is an umbrella term for all the factors within your website that affect your SEO.
Off-Site SEO
This is all about the things going on within other websites. This includes things like your online reputation, the guest posts you did, the social media work you did, the things other people are saying about you, the reviews that exist about your website. These are all things that you can affect, but a large part of it you cannot. For example, you cannot control if somebody makes a big review of your website and posts it on their own website.
Backend SEO
This involves everything from how your menus are laid out and structured, to how your website handles incoming requests. It is about blocking search bots in some areas and leaving yourself open in others. It is about the coding of your website and how your website is read by the browsers and by search engines. Backend SEO may also involve your host. For example, if your host offers uneven bandwidths and leaves your website offline for a large part of the day, then these things are going to negatively affect your website’s SEO.
Frontend SEO
Where on-site SEO refers to all the things your website can do to enhance its positions on the search engines, front-end SEO is all about the surface level stuff. It is about the content you put on your website. To a lesser extent, it is also about how you format your website, how it looks, how it interacts with a mouse pointer and a touch screen, and about how suitable your content is for your viewers.
Where Do You Find Good Training?
The biggest problem you have is finding a service that offers real training. There may come a time when the Ivy League colleges are teaching SEO, but at the moment you will have to rely on an SEO training academy. Though, worry not, because there is a service that has been offering top-notch training for years. At the SEO Academy, you learn everything you need to know about on-site, off-site, back-end and front-end SEO, and you do it at your pace.
