Ranking high on the search engine results page (SERP) involves various parts. One of them is Domain Authority (DA). It’s not an official ranking factor of Google. Moz created it for the site owner to measure how a site ranks on the SERP on a certain scale. The higher the score is, the more likely it will rank on SERPs. If you’re still wondering what DA is in 2022, then it’s better to talk to an SEO consultant to help you catch up.

SEO Consultant Explains Domain Authority

As mentioned, DA is a ranking score developed by Moz. It uses a machine-learning algorithm to make predictions to create a score ranging from 1 to 100 according to how often Google uses a domain in search results. The higher the score, the greater the ranking is. But the score isn’t an official Google ranking factor. It only provides insight into a signal that may influence SERP rankings.

Whether or not you believe DA is vital, the method aligns with Google’s way of looking for high-quality sites. If your DA score is high, it can mean that you’re heading in the right direction. The next question is how are you going to increase your DA score?

Read more about SEO consultant at SEO Expert Danny.