Improving search ranking is good for your business. Yes, even to your legal site. Many lawyers now are working with a lawyer marketing company to help them improve their SEO. 

But why it’s important? 

SEO is about optimizing your legal site to ensure that it appears at the top of the search results.

However, many Google searches now require no further clicks to a property. They are called zero-click searches. 

You may think that they are your adversary. However, if you understand how it works, they can help you boost your legal site’s traffic and conversions. 

Can a Lawyer Marketing Company Help?

Zero-click searches can cause a drop in your traffic volume. That is if you compete with Google. Since you’re in the legal industry, you can ride the trend and use zero-click searches to increase your traffic. 

And this is where our SEO professionals can help. We’ll work to optimize your pages for rich snippets as they are more important than ever. They can assist your business in standing out from other search results. 

With snippets, you’re giving users the answer to their query before they even click on your page. In the long run, they can improve your page ranking. 

Now, how are you going to optimize your site to rank well in zero-click searches? 

The initial step you can do is to search for your competitors’ snippets. You can use any tool that finds featured snippets.

Read more about lawyer marketing company at SEO Expert Danny.