Whenever you’re searching the internet for a service or product, you will notice the results will usually be tailored to your location. In order to offer the best possible search results for its users, Google prioritizes those that will convenient for you. Therefore, if you are trying to get your business noticed in the vast online expanse, you’ll want to optimize your site for Google to pick up on it. And that is what we are here for: to help you navigate the digital world and learn SEO.
What is SEO
If you’re offering landscaping services in Los Angeles, you want people in Los Angeles to end up in your site when searching for landscaping services. Right? It seems obvious, but a lot of people don’t really think about this when constructing their business websites. Location-specific searches (say, “ice cream shop near me” is called a search with local intent. It’s important to write your site with these queries in mind for it to reach your intended local audience. The process by which you do this is SEO.
SEO stands for Search Engine Optimization: the means by which you enhance a website’s visibility in search engines. It consists of optimizing your content for engines like Google to pick up more easily, and therefore prioritize it when it comes to delivering results to the users. If you learn SEO and implement it properly, people in Los Angeles will be able to find your Los Angeles business. But this is not something you should take on yourself. After all, there is a lot more to it than it might seem.
Local SEO for your Business
Like anything, SEO is obviously something you can try to do yourself. A quick Google search and some light reading can set you off on the path for good SEO practices for your business. After all, it’s easy! Or is it? Truth is it might seem easy, but it’s a very complicated and ever-changing process that does require a lot of time put into it. Algorithms and search parameters are constantly being updated and enhanced. It might be a lot to keep up with, particularly when it comes to running a business at the same time. You need an expert to guide you through these things.
SEO Academy is the most attentive and thorough way to learn search engine optimization in Los Angeles. As experts on the field, we can help you reach better exposure through your online marketing by sharing our collective knowledge. Don’t wait much longer and book a course now!