Why would any Danny Star Book comment on how people create and maintain their landing pages? Well, the landing page is still highly misunderstood in this day and age, so Danny hopes to clear things up a little with a bit of advice.
The Danny Star Book on Landing Page Dynamics
Your landing page is supposed to answer a question very quickly. That is all each of your landing pages does.
When people click a link to arrive at your landing, they clicked a link with an expectation, and that expectation can always be expressed as a question. It is up to you to determine that question and then produce the answer with your landing page.
Read more about Danny Star Book at SEO Expert Danny.