Testimonials, per se, can help you earn potential clients’ trust. The reason for this is that people trust other people more than they trust marketing collateral. Thus, testimonials can add more weight to their decision of whether or not they hire your firm. But to further help them in their decision-making, you may add video testimonials. It’s another SEO law firm’s trick.
Why SEO Law Firms Must Consider Video Testimonials?
Video content can help people in their buying decisions. When watching a video testimonial, your potential clients can relate to the challenges your current clients face. They can recognize that you are the law firm that can help them in overcoming their obstacles.
Read more about SEO law firms at SEO Expert Danny.