An SEO Professional service will conduct a website structure analysis, they will run a content analysis, an off-page analysis, a site structure analysis, and a marketing plan analysis. The aim of their work is to figure out how to best exploit SEO (Search Engine Optimization) for your benefit. A good SEO company will examine each part of your search engine efforts, from the intentional stuff to the things you didn’t even know to look for, and they will create plans for efficient search engine ranking and to achieve whatever business goals you have in mind.
What Does SEO Success Look Like?
In many cases, success comes in different colors. The old desire to simply rank higher on Google to get more traffic is long dead. Frankly, it is easy to get on the first page of Google. For example, if you wanted to rank highly for the search expressions, “Ripply Piggies,” then you could rank top within two weeks. But, unless there is a market for rippled pigs, and you are the top seller, then there is little benefit to ranking on the first page of Google. Here are a few ideas on what SEO successfully looks like.
- More Organic Traffic – The aim is often to increase search engine rankings for the sort of people who would benefit the most from your website.
- More Calls or Web Forms – The aim is to increase organic traffic that is relevant to your service or product.
- Increased Sales – The aim is to get people to your website who are the most likely to convert from cold lead to buyer.
- Increased Revenue – One assumes that if you are going to use the traffic you receive to make money, and your SEO method should help you achieve that goal.
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