The opinion is very divided on this subject because many SEO online courses are not worth the money at all because they are based on rules, guidelines, and testing that is long expired. The world of SEO (Search Engine Optimization) has changed to a massive degree since the Google Hummingbird update. Here you will learn a little more about how SEO has changed and why you should and shouldn’t take an online SEO course.
Google Changed the Rules
The team at Google used to have rule after rule about SEO. There were books written about it, and it was very complicated. For obvious reasons, this couldn’t stand. So, Google came out with the Google Hummingbird update.
What people didn’t realize was that this was the first step in Google’s transition to the use of big data and machine learning in order to provide personalized experiences for everybody who uses Google. That is why these days, you can type something into Google, and your friend can type something on his or her phone, and you will both receive very different results.
How Do You Learn SEO For Personalized Experiences?
That is a good question. How are you supposed to learn how to get your website to the first page of Google when the situation is personalized for each person. Well, the way it works now is that you don’t try to get onto the first page of Google.
Instead, you target the people and the demographics that you think are most relevant for your website. You target the people who are most likely to benefit from your website, and hopefully, you get on the first page of Google for them. As for all the other people, it doesn’t matter if you are on the first page of Google because you don’t want their business.
Can I Learn This With SEO Online Courses?
That is the issue at hand. Many online courses are teaching old-fashioned SEO. They are teaching about keyword research, tags, and things of that nature. And even though that stuff is important, it is no longer the core of your SEO efforts. Things like Alt tags, metadata, etc., are essentially window dressing that is good to have, but not the primary focus of your SEO campaign.
What you need is a company that teaches you the old stuff and the newer stuff. You need to know about traditional SEO, and you need to know about server speeds, rendering times, errors, Google’s search console, and user experiences. If you find a course that teaches these things, then it is worth the money.
Are You Ready to Become an Expert?
Let’s be honest, if you are going to be a world-class programmer, you don’t simply watch a few YouTube videos. If you are going to build cars, you don’t read a few e-magazines. If you are going to master SEO, you can’t do it over a weekend. You need to peruse the courses, resources, and tools available at SEO Academy, and you need to commit to learning as much as you can. If you put in the effort, then the rewards are there for the taking.