Lawyer SEO and PPC are the two most effective digital marketing strategies that any law firm can take advantage of. Unfortunately, many law firms consider one is better than the other.
If you want your law firm to be more competitive, you may need to implement both methods. But it still depends on your overall budget.
Lawyer SEO as a Cheaper Approach
One reason law firms are opting for one, instead of putting their eggs in two baskets, is that a competitive marketing campaign can reach $20,000 per month.
What if you choose lawyer SEO?
SEO can help your law firm build up your reputation. Google will see it as a valuable website. Your legal site is likely to rank highly in results.
Compared with PPC, SEO is low cost. There is no dollar involved in every click. In that case, per conversion is significantly lower than PPC.
Then, when you achieve the top page of the SERP, your site will appear on top every time a searcher types in the keywords you are targeting for.
PPC, on the other hand, will stop at a certain time of the day. And if your budget runs out, your ads won’t show up anymore.
Furthermore, having an effective SEO campaign can increase your site exposure in social channels, news sources, and the likes.
With that in mind, you get more referral traffic from an authoritative site, in addition to search traffic.
However, SEO results aren’t immediate. It means that when you implement an SEO campaign today, you won’t see the results the same day.
Instead, you need to wait for a few weeks or months before seeing the desired results.
Furthermore, the traffic that you enjoy because of SEO can be shifting. The reason for this is that search engines’ algorithms change all the time. Thus, your rankings can go up or down.
However, when you hire an SEO agency, your legal site will be safe from the algorithm.
Read more about Lawyer SEO at SEO Expert Danny.