If you are looking on Google for how to learn SEO at home, you’ll find a few ways you can go. The real issue you have is discerning what information is true and what is not. The best route is to try a few of the things you learn on a small scale to see if there are any improvements to your web browsers or your social media account’s overall performance.
Sadly, it is hard to tell which advice is best and which is just not going to work. SEO (Search Engine Optimization) is something that people can get wrong for years without really getting caught. Even the “SEO for Dummies” books are now so out of date that taking their advice is actually detrimental to your website’s SEO. On that gloomy note, here is some positive advice on how to learn SEO from home. It is all about being able to differentiate good advice from bad advice. There are three tests you can apply to each piece of information you read or hear.
A Use, Easy to Use, and User Friendly
You have to judge the quality of SEO courses and SEO lessons online. Here are three factors to apply to everything you are taught. The first is “Use,” the second is “Easy to Use” and the third is “User Friendly.”
Your website or your social media account must have a use. If it has a use, then it is search engine friendly. The user doesn’t have to be genuinely useful. For example, the websites that only host funny GIFs, are not useful, but they do serve a need (the need for a good time).
When people give you SEO advice, is it helping or hindering your website’s use? For example, if your website’s “Use” is that it makes kids laugh, and the SEO advice asks you to write with a university-grade standard, do you think that helps or hinders your website’s “Use?”
Easy to Use
Your website needs to be easy to use. If a piece of SEO advice makes using your website more difficult, then it is not good advice. For example, you create a menu that quickly explains the meaning of each web page it leads to. It makes your website easy to use because each link describes where it is going.
However, you receive some SEO advice about adding location keywords to each link. Will adding those keywords make your website easier to use or harder to use?
If your website is already pretty easy to use, but an SEO course tells you that pop-ups make websites more engaging and help their SEO, do you think it is true? Would adding pop-ups make your website more user-friendly?
Learning SEO From Home
If you are looking into how to learn SEO at home, you need to apply the three lessons taught above. When an SEO learning course gives you advice, apply the “Use” the “Ease of Use” and the “User Friendly” test to each piece of advice. If they pass the test, then the SEO advice you received is probably okay.
If you are looking for sound SEO advice that is still standing the test of it (because it is constantly updated) then try a course like that on offer from SEO Academy. Apply what you have learned in this article to the advice given by SEO Academy, and you will see that each piece of advice stands the test. They offer fair and valuable advice for people looking to improve their website’s SEO or their social media profile.