You can judge the Danny Star Marketing Guru power train by its own merits, by its steamroller reputation, or by its fans’ reviews. However, if you have no time to conduct comprehensive 20,000 words study on the man, the legend, Danny Star, then here is some of his most quotable SEO advice. Judge him by his own words.
Use Google’s Speed Check Tools
There is a Google Developer tool that is free to use, you don’t have to sign up, and it shows you how fast your website runs. The Google Page Speed tool also shows you most of the things that are holding back your website’s speed. It is a little complicated, but it is a very powerful tool.
Do Not Stuff Keywords
The days of keyword stuffing are over. Google doesn’t care about keywords anymore. These days, they are added to the website content as a way of ensuring writers stay on topic. Still, don’t worry about adding enough to your content, just write what needs to be communicated and Google will take care of the rest.
Use Google My Business For Location-Based SEO
Location-based SEO used to be a big deal, but thanks to Google My Business, you can tell Google where your business is located. Once you sign up, you can enter your business details and your address, and it will do all your local SEO for you. This even includes if you have offices all around the country, Google will ensure your website appears on local searches.
Test an SEO Method Before You Commit
You are going to read a lot of new ideas on SEO as time goes by. There is always somebody coming out with a brand new way to drive your content up the search engine results. Before you commit your full website to the next new idea, make sure you test it thoroughly before you commit.
Use WebP Images On Your Website
Google has created a new image file type called WebP. Google now considers this to be the most search engine efficient image file in the world and they are rewarding websites that use it. If you use WebP images over any other type, then Google will not hinder your rise up the search engine results.
Stop Over-Promoting on Social Media
For some reason, all the search engines seem to punish websites that overpromote on social media. Perhaps it is their way of discouraging all the promotional nonsense that goes on within the social media platforms. Overpromote on social media and the property you are promoting will suffer.
Be Customer Focused Over Search Engine Focused
We are often told we shouldn’t “write for search engines” and that is as true today as it ever was. Modern SEO thinking is that you should be customer-focused. When you change your website, you should ask yourself if your change will benefit your customer. If it doesn’t, then it isn’t too search engine friendly.
Learn From an SEO Academy
As Danny Star Marketing Guru said in his most recent interview, people go to school to learn graphic design and programming, it only makes sense they go to school to learn SEO. If you are looking for a good way to learn all about SEO, if you want to learn from the best, then visit the SEO Academy and learn how to elevate your SEO campaign from pedestrian to powerful.