Google is a dominant search engine, whether you like it or not. That’s why most website owners would want to follow its guidelines to help them rank well on search results. But how do you rank higher on its search results? Let our SEO online courses help you out.
SEO Online Courses in Boosting Leads and Sales
Unfortunately, the majority of Google searchers today do not lead to clicks. Furthermore, an increasing number of searches that lead to clicks are driving traffic to sites that Google owns.
One of the reasons for this is the increasing use of snippets in search results. It encourages a few clicks on search results. Consumers who could obtain the information they want directly in search results are less likely to click on the links on the search results page.
Thus, many of you would want to know whether or not SEO is still alive or useful in boosting leads or sales.
SEO remains a vital part of boosting your visibility and increasing leads. However, the SEO game is no longer the same as it was a few years ago.
Because Google changes its algorithm frequently and more and more people are using mobile to search something, SEOs are now fighting for a small piece of a pie.
But there are options you can take. For instance, you may diversify your tactic. That is, consider adding influencer marketing and social media marketing to your campaign. Then, ensure that you increase your investment in paid ads.
You should also optimize your content for properties of Google, like YouTube, Google Maps and Images. Then, identify the right keywords with high CTR opportunity.
Other Ways to Boost Leads
Improve Page Loading Speed
Having a slow website will affect how your visitors engage with your content. The negative interaction will hurt your search ranking. It increases abandonment rates for sites that take a lot longer to load.
Improve Your Content
No one wants to visit your site if you provide your visitors with low-quality content or you do not update your site. To increase traffic to your site and boost popularity, make sure to give your visitors a reason to come back again and again.
But to do so you must offer them high-quality content that is updated and relevant at the time of their visit. When you have premium content, your visitors will stay longer to browse more content on your site.
It will improve your site’s dwell time. Unfortunately, not all site owners know how to produce high-quality content. And this is where our content marketing mastery course becomes useful. This specific course will give you an in-depth guide on how to transform your content into organic traffic.
After finishing the course, you will become a certified content marketing specialist. You can now take the role of a content marketing specialist in your company or another company. You can deliver fresh leads and customers to your site. To know more about our SEO online courses for content marketing, please contact us at (877) 503-8231.