When you visit a site through your mobile device, do you get frustrated if you try to click on some buttons, and they ignore you? If you do, then it’s also the same with your website. That’s why it’s vital that you invest in a responsive design. Having a responsive website is a great investment. Here are the reasons.
Core element of a modern day web design
Web designs are evolving. To keep your visitors happy, you should provide them with the latest technology and updated concept. To keep them engage, you should have a responsive design to increase conversion rates.
Improve user experience
Since your visitors are the king when they visit your site, you need to give them the same experience regardless of how they access your site.
Stay ahead of your competition
Chances are, your competitors aren’t utilizing responsive design. That said, it’s vital for your site than ever to use a responsive site to stay ahead of the game. If your users get caught up in an unresponsive site, they’re more likely to leave and head straight to your competitors.
Although having a responsive design will cost more, it’s money well spent considering the benefits it can offer. It also prevents you to have unhappy customers each time they visit your site. Because you don’t have to maintain a mobile site and a desktop site, it’ll mean less maintenance for you in the future.
Ideal for SEO and online marketing
It’s especially useful if you’re managing several sites. With a responsive design, you can easily market your site at once. That said, you can prioritize your business goals to increase website conversions further.
Apart from that, Google recommends that every site should have a responsive design to make it more visible to your users. According to several studies, if two similar sites appear in a SERP and one of them is the responsive site, the one that will rank higher is the responsive site.
Keep it simple
One of the best things about responsive design is that you don’t need to set up multiple websites so they’ll work for each type of device. With this kind of design, you can set up an easy-to-use platform that can be accessed by any device, whether tablet, smartphone or desktop.
Then, since the mobile audience is expanding, you must not exclude mobile users. In recent years, mobile users have doubled making it more vital for you to have a responsive design.